Who: Partners Julie and Daniel Flahiff.

Where: In their Seattle studio

When: Now! Because it’s time for good, green design that celebrates the outdoors, an active lifestyle, and our nation’s national parks.

How: We design most of the products we carry by hand here in the studio in Seattle [we're both graphic designers, so it's a natural fit!] Then we find the best print-on-demand services on the web and voila! the best national park gear and gifts are made just for you. We try to offer as many sustainable raw materials and eco-friendly finishes as we can.

Why: Because we love the wilderness—our national parks in particular. We often looked for ways to commemorate our outdoor adventures but the typical selection of gear, gifts and souvenirs tended to disappoint, so we decided to make our own. After getting a great response from friends and family, we began to offer them to the public here. We hope that in doing so, we can in our own small way, help show support for an active lifestyle and raise awareness of the need to preserve and protect these special places.